Sunset Flow Klaviyo: How to Keep Your Email List Healthy

[Nayon1]

In email marketing, a healthy list is very important. A healthy list means more people open your emails. And more people click on your links. Over time, some people stop engaging. They stop opening your emails. Or they stop clicking on them. These people can hurt your email performance. They can lower your open rates. That's where the sunset flow Klaviyo comes in. A sunset flow is a series of emails. It is designed to find inactive subscribers. And to either re-engage them or remove them. In this article, we will explain what a sunset flow is. We will also show you how to set one up. And why it is so important for your business.

What is a Sunset Flow and Why Do You Need One?

A sunset flow Klaviyo is a special automated campaign. It targets subscribers who have not engaged. For example, they have not opened or clicked an email. Not for a long time. The main goal is to clean up your list. It's a way to say goodbye to inactive contacts. By removing them, you improve your email metrics. This helps you get more emails into inboxes. It also helps you save money on your email service. Most services charge you based on how many contacts you have.

The Three Key Parts of a Sunset Flow

A good sunset flow has three parts. First, you send a gentle reminder. You ask them if they still want to hear from you. You can offer a special deal. Or you can ask them to update their preferences. Second, you dane telemarketingowe send a final warning. You tell them you will remove them from the list. You give them a chance to re-engage. Third, you remove them. If they do not respond to your emails, you take them off your list. This keeps your list clean and healthy.

How to Set Up a Sunset Flow in Klaviyo

Setting up a sunset flow Klaviyo is easy. First, you need to create a segment. This segment will include your inactive subscribers. For example, people who have not opened an email in the last 120 days. You can also add other conditions. Such as if they have not placed an order. After you create the segment, you create a new flow. The flow will be triggered when someone enters this segment. Then, you design your emails. You can use Klaviyo's email templates.



The first email is important. It should be friendly and polite. The subject line should be clear. Something like, "Do you still want to hear from us?" or "We miss you!". In the email, you can ask them to click a button. This button will show you that they are still active. You can also offer a small discount. This might encourage them to buy something. The goal is to get a response.

Email 2: The Final Warning

The second email is the last chance. The subject line should be a bit more serious. For example, "We'll be saying goodbye soon." In this email, you tell them what will happen. You tell them you will remove them from the list. You give them a final chance to re-engage. This email is usually sent a few days after the first one.