3 Concepts Your Management Company Can't Afford to Get Wrong
Posted: Thu Jul 10, 2025 10:34 am
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This summer, we conducted a survey of the general traveling public as well as managers and owners of vacation rental properties to inform our Summer Trends Report. While you can view the entire report here, these were the 3 things that are top of mind as we move into the second half of the year.
Get these 3 concepts in a downloadable PDF here!
Property Management with Dynamic Pricing
The results from our survey are clear—dynamic pricing has moved from a “nice-to-have” in the short-term rental industry to a “need-to-have.” Dynamic pricing takes the guesswork out of pricing and it’s widely recognized as a core technology for the industry.
For example, 75% of property owners cite dynamic pricing as very important in their decision for selecting who will manage their property.
Dynamic pricing is a key enabler of the short-term rental industry and it’s a critical part of the equation to being successful with a property. Property owners that leverage a management company for their rentals are looking for agencies that know what dynamic pricing is and how to harness it to price their property competitively.
Not pricing a property effectively was in the top three phone number list concerns that keep managers and owners up at night (unexpected property issues and damage to the property being the other two).
Additionally, 70% of owners and managers appreciate that dynamic pricing enables them to be in control and equips them with the ability to be proactive, rather than reactive, when they can capture and capitalize on market changes. Furthermore, dynamic pricing helps level the playing field between short-term rentals and hotels—34% of owners and managers citing this as the best result of using it to price property.
This summer, we conducted a survey of the general traveling public as well as managers and owners of vacation rental properties to inform our Summer Trends Report. While you can view the entire report here, these were the 3 things that are top of mind as we move into the second half of the year.
Get these 3 concepts in a downloadable PDF here!
Property Management with Dynamic Pricing
The results from our survey are clear—dynamic pricing has moved from a “nice-to-have” in the short-term rental industry to a “need-to-have.” Dynamic pricing takes the guesswork out of pricing and it’s widely recognized as a core technology for the industry.
For example, 75% of property owners cite dynamic pricing as very important in their decision for selecting who will manage their property.
Dynamic pricing is a key enabler of the short-term rental industry and it’s a critical part of the equation to being successful with a property. Property owners that leverage a management company for their rentals are looking for agencies that know what dynamic pricing is and how to harness it to price their property competitively.
Not pricing a property effectively was in the top three phone number list concerns that keep managers and owners up at night (unexpected property issues and damage to the property being the other two).
Additionally, 70% of owners and managers appreciate that dynamic pricing enables them to be in control and equips them with the ability to be proactive, rather than reactive, when they can capture and capitalize on market changes. Furthermore, dynamic pricing helps level the playing field between short-term rentals and hotels—34% of owners and managers citing this as the best result of using it to price property.