Semantic Search and SEO Strategy — Updated
Posted: Sun Dec 22, 2024 4:17 am
How important is semantic search in our SEO strategy?
If we are going to talk about semantic search, the first thing I would like to clarify is that we are talking (once again) about how search engines evolve to meet user needs.
In this case, getting closer to the way in which human beings express ourselves and identifying the real meaning of what we say when we make our queries.
So, among other things, I'm going to tell you how the way we make queries has changed and how search engines have changed when it comes to answering these queries.
But we will also see how we should change the way we do SEO to adapt to this new (or not so new) reality in search engines.
And I have also decided to do it without making you fall asleep while reading and trying to avoid complex terms that can distract you from what is important: understanding the semantic web and its implications.
Semantic search: we no longer search like before
The way we search has changed over time.
We have moved from conducting brief, generic searches to asking search engines italy mobile number example questions in a colloquial way, as we would ask another person.
This is a logical evolution in the way we carry out consultations, since the medium through which we carry them out has also evolved radically.
If before we searched almost exclusively from desktop computers, today it is common to look for answers to anything on smartphones, tablets or wearables.
But we also often do it by asking Siri, Cortana...or any personal assistant or smart speaker .
The fact is that we often no longer even carry out these searches by writing.
We now search for answers and solutions by asking search engines just as we would when asking a coworker, friend, or family member something.
We could say that our queries are now more semantic, but to better understand the implications of these changes, let's first look at what semantics, the web and semantic searches are all about.
The semantic web
The term “Semantics” comes from the Greek σημαντικός (semantikos) and means “relevant meaning”.
The semantic web is, as defined by W3C :
If we are going to talk about semantic search, the first thing I would like to clarify is that we are talking (once again) about how search engines evolve to meet user needs.
In this case, getting closer to the way in which human beings express ourselves and identifying the real meaning of what we say when we make our queries.
So, among other things, I'm going to tell you how the way we make queries has changed and how search engines have changed when it comes to answering these queries.
But we will also see how we should change the way we do SEO to adapt to this new (or not so new) reality in search engines.
And I have also decided to do it without making you fall asleep while reading and trying to avoid complex terms that can distract you from what is important: understanding the semantic web and its implications.
Semantic search: we no longer search like before
The way we search has changed over time.
We have moved from conducting brief, generic searches to asking search engines italy mobile number example questions in a colloquial way, as we would ask another person.
This is a logical evolution in the way we carry out consultations, since the medium through which we carry them out has also evolved radically.
If before we searched almost exclusively from desktop computers, today it is common to look for answers to anything on smartphones, tablets or wearables.
But we also often do it by asking Siri, Cortana...or any personal assistant or smart speaker .
The fact is that we often no longer even carry out these searches by writing.
We now search for answers and solutions by asking search engines just as we would when asking a coworker, friend, or family member something.
We could say that our queries are now more semantic, but to better understand the implications of these changes, let's first look at what semantics, the web and semantic searches are all about.
The semantic web
The term “Semantics” comes from the Greek σημαντικός (semantikos) and means “relevant meaning”.
The semantic web is, as defined by W3C :