Is behavioral data incorporated into segmentation?

[mostakimvip06]

Yes, absolutely. Behavioral data is highly valuable and increasingly incorporated into telemarketing segmentation, often alongside demographic, firmographic (for B2B), and geographic data. While traditional segmentation relies on who a lead is (demographics, industry, role), behavioral segmentation focuses on what a lead does, providing deeper insights into their intent, interests, and stage in the buying journey.

Types of Behavioral Data Incorporated:
Website Activity:

Pages Visited: Which product pages, solutions pages, pricing pages, or blog posts a lead has viewed. This indicates specific interests.
Time Spent on Pages: Longer time spent on high-value buy telemarketing data pages (e.g., pricing, demo requests) suggests higher interest.
Downloads: Downloading whitepapers, e-books, case studies, or datasheets signals active research and a desire for more in-depth information.
Repeat Visits: Frequent returns to the website indicate sustained interest.
Conversion Events: Actions like filling out a "Contact Us" form, signing up for a trial, or adding items to a cart (even if abandoned).
Search Queries: What they searched for on your site.
Email Engagement:

Email Opens: Indicates basic interest in your communications.
Click-Through Rates (CTR): Which links they clicked in your emails, revealing specific content or offer interests.
Email Forwarding/Sharing: Suggests the content is highly relevant and worth sharing.
Unsubscribes: A clear signal of disengagement or lack of interest.
Content Consumption:

Webinars Attended/Registered For: Shows interest in specific topics or solutions.
Videos Watched: Which videos, and how much of them, were consumed.
Blog Post Reads: Specific topics of interest.
Interaction with Marketing Campaigns:

Ad Clicks: Which ads they responded to.
Social Media Engagement: Likes, shares, comments on your social posts.
Previous Purchase History (for existing customers or repeat buyers):

Products Purchased: Indicates preferences and potential for cross-sell/upsell.
Purchase Frequency: How often they buy.