your business,
your target group,
your marketing message.
The type of business you have, your target audience, and the country email list message you're trying to convey all play an important role in whether, how, and when you should use emoticons.
Let me explain….
Understanding your audience is key. For example, if you run a beauty clinic or specialize in advanced aesthetic treatments, using emojis like
doesn’t sound professional, let alone trustworthy.Emoticons should never be used to trivialize a serious topic or situation. If you use emoticons on topics like laser procedures, injections, or fat reduction, your audience probably won’t appreciate it. They’d rather be reassured of your qualifications and expertise. Emoticons aren’t going to interest them in this case.
Dermalogica uses very few emoticons in their social media communications, which gives the impression of being more professional. In this post in particular , they used them very sensitively instead of bullet points without sounding too casual. In some posts, they use them more, but there are also those where there is not a single smiley.