The reason for this is the content. The emails are about a huge whatsapp lead decision. A decision to buy or sell a home. The content is highly relevant. This relevance drives high engagement.
Finance and Insurance
The finance industry is complex. Their emails are often for sensitive topics. They are about money and accounts. Their open rates are often around 20-25%. Their click-through rates are around 2-4%. These numbers are respectable.
Furthermore, these emails must be very professional. They must be very secure. There are strict rules for this industry. The content must be clear and concise. This impacts their metrics.
Education and Government
The education sector is very specific. Their emails are for students and faculty. They are for parents and alumni. Their emails are very informational. Their open rates are often high. They can be between 25-30%. Their click-through rates are around 3-4%.
The government sector also has unique needs. Their emails are often for public information. They are for announcements. Their open rates can be high. This is because the information is important.
The Importance of Testing
Benchmarks are just a starting point. They are not a final answer. You must still test everything. Test your subject lines. Test your content. Test your call-to-action buttons. You should always try to improve. You should always try to beat the benchmark.
A/B testing is a great tool. It helps you see what works. It helps you optimize. A good marketer is always testing. They are always learning. They are always trying to get better.
Measuring Against Your Own Performance
The best benchmark is your own performance. You should track your own history. How are your campaigns performing this month? How did they perform last month? Are you getting better? This internal data is the most valuable.
Focus on beating your own records. Focus on improving your own metrics. The industry benchmark gives you context. Your own data gives you a path. It tells you where to go.
Conclusion and Final Thoughts
Email benchmarks are an important tool. They give you a sense of where you stand. They help you set realistic goals. But they are not the only thing. You must also consider your own data. You must consider your own audience.
Remember to segment your list. Personalize your messages. Always be testing. Do this, and your performance will improve. It will not just meet the benchmark. It will exceed it. And that is the goal of every marketer.